I'm Sarina.

I'm a UX/UI Designer with a background in marketing. I help organisations connect business strategy with user needs and desires to deliver creative solutions that solve real-world problems.


Case studies


Skill set

User Research & Synthesis

Creative Ideation

Prototyping & Usability Testing

Brand & Copywriting


A little bit about me.

I am a creative problem solver with a background in marketing and design.

For the past 6+ years, I have worked with organisations to help them better understand their audience and communicate their value. Across every touchpoint, I develop the message and design a story that resonates with users, ultimately helping both organisation and user to realise their objectives.

In 2020, I completed a UX/UI Transform course at Academy Xi to expand my HCD and design thinking knowledge. I am committed to improving users experiences, and engaging in this course has allowed me to broaden my understanding of leading design frameworks and principles.

I am passionate about designing digital products that are delightful and provide a positive experience for the people using them. Ultimately, I believe that the key to designing meaningful solutions is to keep business objectives in mind while designing for the user.

— Currently a UX Designer @ noobill.

Profile picture of Sarina Shaw

Sarina Shaw

UX/UI Designer

Experienced using



We've been in several cross department projects and she has always contributed hugely to the team.

Luc Tai

Co-Founder at Angel K

Sarina has shown responsibility and professionalism at all times, and most of all has been great fun to work with.

Doreen Folkerts Connor

Art Director at Artmaker

She shows a deep understanding of the UX process and was not afraid to explore ideas and concepts.

Ai Lee

Product Designer at noobill