I'm a UX/UI Designer with a background in marketing. I help organisations connect business strategy with user needs and desires to deliver creative solutions that solve real-world problems.
For the past 6 years, I have worked with organisations to help them better understand their audience and communicate their value. Across every touchpoint, I develop the message and design a visual story that resonates with users, ultimately helping both organisation and user to realise their objectives.
It is my intention to leverage my extensive marketing experience in the UX/UI Designer space, to better extend my empathetic and end-to-end design capabilities across the whole design lifecycle.
I recently expanded my skill set by completing an intensive UX/UI Transformation Course at Academy Xi. Engaging in this course demonstrates my commitment to improving user experiences and has allowed me to broaden my understanding of leading design frameworks and principles.
We've been in several cross department projects and she has always contributed hugely to the team.
Sarina has shown responsibility and professionalism at all times, and most of all has been great fun to work with.
She shows a deep understanding of the UX process and was not afraid to explore ideas and concepts.